Personal Brand & Visibility Accelerator: A 4-Month Program for Women

1. Program Introduction & Benefits

This 4-month accelerator is a comprehensive, research-backed program designed to equip women with the strategic frameworks, practical skills, and supportive community needed to build a powerful and authentic personal brand. It directly addresses the unique visibility barriers women face, transforming reluctance into confident self-advocacy. The program integrates the 70-20-10 learning model, combining structured education with coached practice and real-world application to ensure sustainable behavioral change.

Strategic Benefits for Participants:

1. Clarity & Confidence: Gain profound self-awareness of your unique value, strengths, and purpose, leading to increased confidence in articulating your professional identity.
2. Strategic Visibility: Develop and execute a tailored visibility plan, moving from random acts of promotion to strategic, high-leverage activities that attract the right opportunities.
3. Amplified Influence: Build a credible digital presence and master storytelling to become a recognized thought leader in your chosen niche.
4. Supportive Network: Join a powerful cohort of peers for accountability, feedback, and collaborative amplification, creating a lasting professional community.
5. Tangible Outcomes: Leave with a complete "Personal Brand Playbook," measurable growth in your visibility metrics, and a flagship project that demonstrates your new brand authority.

2. Program Expansion Strategy

Evaluation: The primary program is a Training Program combining instruction, practice, and projects. While not exclusively a Mentorship or Coaching program, it incorporates elements of both (peer circles, coaching models). To significantly enhance outcomes, particularly for navigating gender-specific challenges and ensuring long-term accountability, a formal Supplemental Group Coaching Layer is recommended.

Addition: Structured Group Coaching Pods

• Why it Adds Value: It provides a safe, confidential space for women to work through deep-seated fears of self-promotion, bias, and impostor syndrome with a trained facilitator. The GROW model, used within these pods, transforms theoretical knowledge into personalized action and commitment. It reinforces the ADKAR model's "Reinforcement" stage, crucial for lasting behavior change.
• Implementation Note: Participants are divided into small, stable groups of 4-5. Each pod meets bi-weekly for 60 minutes with a certified coach or trained facilitator. Sessions follow a structured format using the GROW model to progress individual visibility goals, troubleshoot challenges, and build resilience.

3. Implementation Roadmap

Launch Phase (Pre-Program to Week 1)

1. Participant Onboarding: Send welcome package with program overview, technology guide, and pre-work assignment (baseline self-assessment & digital audit).
2. Kick-Off Session: Host a live virtual launch to build community, set expectations, and introduce core concepts (ADKAR Awareness/Desire stages).
3. Cohort & Pod Formation: Assign participants to their Group Coaching Pods and introduce peer feedback partners.
4. Tool Setup: Ensure all participants have access to the Learning Management System (LMS) and Internal Social Network.

Tracking & Operations (Weeks 1-16)

1. Weekly Cadence Management:
   • Monday: Weekly module content and assignment unlocked on the LMS (10% Formal Learning).
   • Wednesday: 90-minute live workshop (instruction + Q&A).
   • Friday: Office hours for technical or content questions.
   • Bi-Weekly: Group Coaching Pod meetings (20% Social Learning).
   • Ongoing: Peer interaction and support via the Internal Social Network.
2. Progress Tracking: Use the LMS to track completion of core deliverables (brand statement, story, profile optimization). Coaches monitor pod progress and flag participants needing additional support.
3. Community Engagement: Program manager facilitates weekly discussion prompts and celebrates wins in the Internal Social Network to maintain engagement.

Success Measurement

Quantitative KPIs:

• Completion Rate: >85% completion of core program deliverables.
• Visibility Growth: Average 50% increase in LinkedIn profile views and engagement metrics from baseline to Month 4.
• Activity Output: 100% of participants publish at least 4 pieces of brand-aligned content and execute one flagship visibility project.
• Program NPS: Achieve a Net Promoter Score of +50 or higher.

Qualitative KPIs & Feedback Mechanisms:

• Pre/Post Surveys: Measure shifts in self-reported confidence, brand clarity, and perceived visibility using Likert scales.
• Mid-Point Review (Week 8): Facilitator-led review of draft assets (story, bios) using a quality rubric.
• Final Showcase (Week 16): Participants present their flagship project and updated Personal Brand Playbook to the cohort and invited leaders.
• Post-Program Interviews: Conduct 1:1 interviews 60 days post-program to assess sustained behavior and opportunity capture.

4. Approved Tools List

1. Learning Management System (LMS): Primary Tool. Justification: Essential for delivering structured weekly modules (the 10% formal learning), housing all resources (workbooks, templates, recorded workshops), and tracking participant progress and assignment completion.
2. Internal Social Network: Critical Tool. Justification: Facilitates the 20% social learning component. Provides a private, safe space for peer feedback, accountability partnerships, content sharing, and community building, which is vital for overcoming isolation and amplifying each other's visibility.
3. Coaching Software: Secondary Tool (for Supplemental Layer). Justification: If implementing the Group Coaching Pods, this software is necessary for scheduling pod sessions, providing coaches with participant goal-tracking tools, and maintaining session notes within the GROW framework.

(Note: Personality Tests could be used in Module 1 but are not core to program delivery. Onboarding Platforms are subsumed by LMS functions. Mentorship/ERG software is not the primary need.)

5. Resource & Content Library

General Program Content

• Workbooks & Templates:
  • Self-Discovery & Values Inventory Workbook
  • Personal Brand Statement Builder Template
  • Signature Story Canvas
  • LinkedIn Optimization Checklist & Scorecard
  • 30-Day Content Calendar Template
  • Personal Visibility One-Page Plan Template
• Video Library Topics:
  • Reframing Self-Promotion for Women: Visibility as Service
  • Crafting Your "X and Y Factor"
  • Recording & Critiquing Your Signature Story
  • A/V Workshop: Optimizing Your Profile Picture and Video Presence
  • High-Leverage Networking for Time-Constrained Professionals
  • Handling Criticism and Bias with Resilience
• Guides:
  • Executive Presence for Women: A Non-Verbal Communication Guide
  • The Lean Branding Approach: Test, Measure, Iterate
  • From Bio to Byline: A Guide to Pitching Yourself for Speaking & Writing Opportunities

Supplemental Mentoring Content Table

Designed to upskill participants in the peer support and coaching skills used within their Feedback Partnerships and Group Pods.

Skill Area	Content Title	Format	Purpose
Active Listening	"The Power of Presence: Listening to Understand"	Short Video & Guide	To create a safe space for peers to share vulnerabilities and goals without immediate judgment or solution-giving.
Giving Feedback	"The SBI Model for Constructive Brand Feedback"	Template & Exercise	To provide peers with a clear, objective framework (Situation-Behavior-Impact) for giving useful feedback on stories, profiles, and content.
Goal Facilitation	"Using the GROW Model in Peer Conversations"	Cheat Sheet	To equip participants with a simple structure to help each other clarify goals and commit to actions during check-ins.
Amplification	"How to Be a Strategic Sponsor-in-Peer"	Article & Checklist	To teach participants how to actively endorse, share, and introduce each other's work to their networks, directly combatting visibility gaps.