The Likeable Badass: A 3-Month Negotiation Mastery Program for Women

1. Program Introduction & Benefits

The "Likeable Badass" program is a structured, 3-month group coaching experience designed to equip women with the advanced skills, strategic frameworks, and unshakeable confidence needed to successfully negotiate for higher salaries and deserved promotions. Grounded in proven, gender-aware methodologies, it moves beyond generic advice to directly address the unique social and psychological barriers women face in professional negotiations. The program transforms negotiation from a source of anxiety into a collaborative, strategic process for claiming value.

Strategic Benefits for Participants:

• Master Gender-Aware Negotiation: Learn and apply frameworks like the "Likeable Badass" and collaborative communication to navigate stereotypes effectively, balancing competence with likability to achieve better outcomes without backlash.
• Build a Foundation of Confidence and Clarity: Reframe negotiation mindset, comprehensively research personal market value and BATNA (Best Alternative to a Negotiated Agreement), and develop a documented record of achievements to substantiate every ask.
• Develop and Practice Proven Tactics: Gain proficiency in critical skills such as anchoring the conversation, crafting persuasive scripts, using calibrated questions to handle pushback, and executing successful counteroffers through safe, structured role-playing.
• Execute with Expert Support: Transition from practice to real-world action with a personalized negotiation plan, direct coach feedback, and a supportive cohort, significantly increasing the likelihood of securing tangible compensation and career advancements.
• Cultivate a Lasting Peer Network: Benefit from the proven power of women-only group coaching, building bridging social capital and a courageous community for ongoing support, accountability, and advocacy beyond the program.

2. Program Expansion Strategy

Evaluation: This is a Coaching Program. The core design already integrates the powerful dynamic of group coaching, which research shows significantly boosts success rates (71% vs. 48% in control groups). Therefore, a supplemental Mentorship layer is recommended to enhance long-term application and career navigation.

Supplemental Mentorship Layer: A structured mentorship component pairing program alumni with senior-level advocates (both women and allies) within or outside their organization will solidify long-term gains. Mentors provide ongoing guidance on navigating company-specific politics, identifying future promotion opportunities, and sustaining negotiation momentum over a career. This bridges the gap between the program's tactical skills and the nuanced, long-game strategy of career advancement.

• Value Addition: Mentors offer real-world insights, organizational sponsorship, and continued accountability, helping participants apply negotiation principles to broader career conversations and preventing skill atrophy. This addresses the "post-program" challenge and leverages the participant's new-found confidence within a supportive, advocacy-focused relationship.
• Implementation Note: Launch a parallel "Alumni Advocate" mentorship track in Month 2 of the coaching program. Use matching criteria based on industry, career path, and specific negotiation goals (e.g., tech promotion vs. nonprofit leadership). Facilitate initial connections and provide a light-touch structure with suggested discussion topics focused on career mapping and opportunity spotting.

3. Implementation Roadmap

Launch Phase Checklist

1. Define & Package: Finalize program name, core 4-module curriculum, and all session outlines based on the Actionable Content Pillars.
2. Secure Coaches: Recruit coaches with expertise in negotiation, gender dynamics, and group facilitation. Train them on the specific frameworks (GROW, Likeable Badass, BATNA).
3. Marketing & Recruitment: Develop targeted messaging highlighting the 70%+ success metric and testimonials. Open applications with a brief screening for commitment and a live negotiation opportunity.
4. Cohort Formation: Select and onboard participants. Conduct pre-program assessments (self-efficacy survey, salary benchmark exercise).
5. Tool Setup: Configure the selected Coaching Software (see Section 4) with cohort details, session schedules, and content libraries.
6. Kickoff: Host a live orientation session to build cohort cohesion, set expectations, and introduce the first mindset reframing exercises.

Tracking & Operations

• Weekly Cadence: Facilitate one 90-minute live group coaching session per week, alternating between teaching, guided role-play, and hot-seat case consultations.
• Asynchronous Support: Use the Coaching Software's community forum for peer support, Q&A, and sharing of resources (research templates, script examples).
• Progress Tracking: Coaches track milestone completion (e.g., "Value Proposition Submitted," "BATNA Analysis Delivered") within the software dashboard.
• Accountability: Implement peer accountability triads for between-session practice and support.

Success Measurement

• Quantitative KPIs:
  • Participant Success Rate: % securing a salary increase, promotion, or significant role improvement (Target: 70%+).
  • Average Compensation Increase: Track uplift in salary or total compensation.
  • Negotiation Initiation Rate: # of real negotiations attempted per participant (Target: 1-2).
  • Confidence Lift: Average increase in pre/post-program self-efficacy scores (Target: +30%).
• Qualitative Feedback Mechanisms:
  • Mid-point and final participant surveys focusing on confidence, skill applicability, and cohort value.
  • Collection of detailed testimonials and case studies.
  • Post-program debrief sessions with coaches to gather insights on participant progression and common sticking points.
  • 6-month follow-up survey to assess skill retention and subsequent negotiations.

4. Approved Tools List

• Coaching Software: Primary Tool. This is non-negotiable for managing a structured, multi-month group coaching program. It will centralize session scheduling, video calls, progress tracking against milestones, asynchronous communication via group forums, and secure storage for personal documents like value propositions and negotiation plans.
• LMS (Learning Management System): Secondary Tool. To be integrated or used in tandem for delivering structured, self-paced content. The core curriculum modules (Mindset Reframing, Negotiation Tactics, etc.) can be housed here as recorded video lessons, downloadable worksheets, and reading materials, ensuring consistent foundational knowledge before live coaching sessions.
• Personality Test: Supplementary Tool. Optional use of assessments to help participants understand their natural communication and conflict styles. This self-awareness can inform their personalized approach to applying "Likeable Badass" and collaborative tactics, making the training more individually resonant.

5. Resource & Content Library

Training Content for Coaches

• Guide: Facilitator's Manual for "The Likeable Badass" Program, including session-by-session scripts, role-play scenarios, and discussion prompts.
• Video Series: Advanced Techniques in Gender-Aware Coaching, covering stereotype threat management, fostering psychological safety in groups, and giving feedback on negotiation performance.
• Article Pack: Research summaries on Fragale's Likeable Badass Framework, the efficacy of women-only group coaching, and BATNA/Anchoring tactics from negotiation science.
• Toolkit: Templates for conducting effective mock negotiations, providing structured peer feedback, and guiding participants through the GROW model for action planning.

Training Content for Coachees

Module 1: Mindset & Value Foundation

• Video: "Reframing the Negotiation: From Confrontation to Collaboration"
• Workbook: "Your Value Portfolio" – Exercises for documenting achievements and quantifying impact.
• Tool: Step-by-step guide for researching market salary data and defining your BATNA.
• Self-Assessment: Negotiation Readiness & Confidence Audit.

Module 2: Strategies & Tactics

• Video Library: "Tactics in Action" – Demonstrations of anchoring, counteroffers, and handling common objections.
• Script Builder: Interactive tool for crafting salary increase and promotion request scripts.
• Guide: "The Art of the Calibrated Question" with examples for collaborative problem-solving.
• Exercise: BATNA Analysis Worksheet.

Module 3: Gender-Aware Communication

• Video: "Walking the Tightrope: The Likeable Badass in Practice."
• Role-Play Scenarios: Specific dialogues for practicing collaborative ("we") language and responding to bias.
• Article: "Active Listening and Labeling for De-escalation."
• Checklist: Pre-Negotiation Communication Audit.

Module 4: Execution & Application

• Template: "My Master Negotiation Plan" – A comprehensive document to structure a real-world negotiation.
• Video: "From Prep to Close: A Negotiation Walkthrough."
• Guide: "Building Your Business Case for a Promotion."
• Worksheet: Post-Negotiation Reflection and Debrief.