Visibility Amplifier: A 6-Month Networking Program for Women

1. Program Introduction & Benefits

The Visibility Amplifier is a 6-month cohort-based program designed to equip women entrepreneurs and professionals with the strategic frameworks, practical skills, and behavioral confidence to systematically increase their visibility in key industry events and professional communities. Grounded in experiential learning, coaching, and change-management principles, the program moves participants from passive attendance to active contribution and recognized thought partnership.

Strategic Benefits for Participants:

1. Strategic Positioning: Develop a clear, compelling personal brand and narrative that resonates with target audiences and opens doors at events.
2. Confident Execution: Build the communication skills and mindset to navigate rooms confidently, manage gendered social dynamics, and project executive presence.
3. Ecosystem Integration: Learn to map professional ecosystems, identify key players and gatekeepers, and gain strategic access to high-value networks.
4. Opportunity Generation: Convert event interactions into tangible opportunities such as speaking invitations, partnerships, client leads, and mentorship/sponsorship relationships.
5. Sustainable System: Establish a personalized, repeatable system for event strategy, relationship nurturing, and long-term visibility management that endures beyond the program.

2. Program Expansion Strategy

Evaluation: The primary program is a structured skill-building and action-oriented networking accelerator, not a pure mentorship or coaching program. However, integrating a supplemental Structured Peer Mentorship & Coaching Layer would significantly enhance outcomes by providing personalized guidance, accountability, and real-time problem-solving.

Why It Adds Value:

• Personalization: The core curriculum provides universal frameworks. A mentorship/coaching layer tailors these frameworks to each participant's unique industry, goals, and challenges.
• Accountability & Support: Regular check-ins with a peer mentor or coach increase commitment to action steps, especially when facing discomfort or setbacks common in visibility work.
• Accelerated Learning: Participants can workshop specific scenarios (e.g., approaching a keynote speaker, handling a difficult conversation) in a safe environment before executing in real events.
• Network Bridging: Mentors/coaches can act as connectors, providing warm introductions to their own networks and event ecosystems.

Implementation Note: Implement a "Peer Circle & Expert Coaching" model. Participants are grouped into small, facilitated Peer Accountability Pods (meeting bi-weekly) for mutual support and brainstorming. Additionally, the program includes four (4) group coaching sessions with a visibility expert, spaced between milestones, to address common challenges and refine strategies. This hybrid approach provides both peer support and professional guidance without the resource intensity of 1:1 coaching for all.

3. Implementation Roadmap

Launch Phase Checklist

1. Define & Assemble: Finalize program curriculum, secure facilitators/coaches, and establish participant selection criteria.
2. Promote & Recruit: Launch marketing campaign targeting women's professional associations, entrepreneur networks, and aligned corporate ERGs.
3. Onboard Cohort: Conduct pre-program assessments (confidence baseline, network audit). Host a kick-off session to set expectations, build cohort cohesion, and introduce core frameworks (ADKAR, GROW).
4. Tool Setup: Configure all selected software platforms (LMS, Social Network) with initial content and participant access.

Tracking & Operations (6-Month Lifecycle)

• Weekly Rhythm: Deliver core curriculum modules via the LMS. Facilitate Peer Pod meetings. Use the Internal Social Network for updates and Q&A.
• Milestone Reviews: At the end of each 4-6 week milestone, host a cohort-wide reflection session. Participants submit key outputs (e.g., Event Strategy Map, Relationship List) and self-assess progress.
• Coaching Integration: Schedule group coaching sessions post-Milestone 1 and 3 to tackle foundational mindset and advanced relationship-building challenges.
• Admin & Communication: Dedicated program manager sends weekly nudges, manages facilitator logistics, and monitors engagement dashboards.

Success Measurement

• Quantitative KPIs: Track per participant: Number of targeted events attended; Strategic new contacts added; Follow-up messages sent; Speaking/panel invitations received; Collaborations/deals initiated.
• Qualitative KPIs: Administer pre/post confidence surveys. Collect reflective journal excerpts. Gather testimonials and case studies of opportunity generation.
• Feedback Mechanisms: Conduct mid-point (after Milestone 3) and final Net Promoter Score (NPS) surveys. Hold focus groups with Peer Pods to gather insights for program iteration.

4. Approved Tools List

1. LMS (Learning Management System): Primary Tool. Used to deliver the structured curriculum (video workshops, templates, readings) for the "10%" formal learning component. Allows for tracking module completion and hosting reflection assignments.
2. Internal Social Network: Critical for Community. Serves as the hub for the "20%" social learning. Enables cohort-wide discussions, Peer Pod coordination, sharing wins and resources, and fostering a supportive community essential for sustaining behavior change.
3. Coaching Software: For Structured Support. Used to schedule and manage the supplemental group coaching sessions, set goals (aligning with personal OKRs), and track action items between sessions for participants involved in coaching.
4. Personality Test (Optional): Used selectively in the "Personal Brand" pillar to increase self-awareness (e.g., understanding communication styles for better conversational adaptation).

Justification: The LMS and Internal Social Network directly enable the 70-20-10 model. Coaching software professionalizes the supplemental support layer. A personality test can add depth but is not core to the operational program.

5. Resource & Content Library

General Program Content

• Video Workshops: "Crafting Your Power Introduction," "Ecosystem Mapping 101," "The Art of the Strategic Follow-Up," "Speaking Up with Confidence."
• Templates & Guides: Positioning Statement Canvas, Event Strategy Map & ROI Calculator, Strategic Relationship Tracker (Simple CRM), Follow-Up Email Script Library, Speaking Pitch Template.
• Readings & Case Studies: Articles on social capital theory, profiles of women who built visibility strategically, research on gender dynamics in networking.
• Action Guides: "Your 30-Day Visibility Challenge," "Pre-Event Preparation Checklist," "Post-Event Debrief Worksheet."

Supplemental Mentoring Content Table

To support Peer Pods and the coaching layer in facilitating effective support, the following soft-skills content is provided.

Skill Module	Purpose for Visibility Goal	Key Resources
Active Listening	To build deeper rapport quickly and identify true needs/opportunities in conversations.	Guide: "Listening for Connection, Not Just Conversion"; Peer Pod exercise: Reflective listening practice.
Giving & Receiving Feedback	To help peers refine their pitch, presence, and strategy in a constructive, growth-oriented way.	Framework: "SBI (Situation-Behavior-Impact) for Peer Feedback"; Worksheet: "Feedback Request Form for My Event Performance."
Powerful Questioning	To move conversations beyond small talk and unlock valuable insights about others' challenges and networks.	Cheat Sheet: "10 High-Value Questions for Professional Events"; Role-play scenarios for Pods.
Accountability Partnering	To ensure consistent execution of visibility action plans between events.	Guide: "Structuring an Accountability Check-in"; Template: Weekly action commitment log.
Navigating Bias & Advocacy	To equip peers to support each other in challenging situations and advocate for each other's visibility.	Discussion Guide: "Strategies for Collective Advocacy"; Scripts: "How to Amplify a Peer's Contribution."